Stranjjur

The Stranjjur imprint is the brainchild of NYC producer and DJ, Kev Obrien; who has been organizing the Stranjjur NYC events (alongside Billy Disciple up until Oct 2010) and DJing under the Stranjjur guise over the past few years; introducing some of house and techno's newest shining stars to the big apple. The label is co-operated by Kev in unison with longtime NYC-mainstay and Smoke City record label owner, Ab Logic. Kev's partner-in-production-crime Chris Luzz has now also joined as a co-owner and helps with A&R Development. Since the onset of the Stranjjur NYC project, the main goal was to do something that nobody else was doing in New York: introducing the new breed of HOUSE talent to NYC, exclusively without relying on big-name headliners. When Stranjjur NYC first launched, New York was completely dominated by minimal techno, with little to no deep house or disco-related events to be found. Artists who have now gone on to become some of the world's most sought-after DJs that made their NYC-debuts under the Stranjjur banner are: Carlo Lio, Milton Jackson, Spencer Parker, Alex Niggemann, Till Von Sein, Kruse & Nuernberg, and more. The same A&R principals that went into the events have naturally been brought to the new label, and the goal will still remain the same: the focus on introducing the world's newest artists, while practicing an old-school A&R strategy that nurtures their artists and helps launch their careers. And after a mere one release, Stranjjur's game plan is already showing signs of success. Italian duo Lula Circus was the first act to be signed, and within a short period of time the duo was also snapped up by fellow-USA label, Culprit. The Miami Vices EP debuted in September 2011 on vinyl, and quickly sold out while soaring to #2 on the decks.de Top House Sellers chart. The EP also saw massive support from the industry as a whole, with huge radio and gig support from Maya Jane Coles who played Pezzner's remix of Pumpin Groovin Moovin on her wildly popular BBC Radio Essential Mix, in July. Moving forward to 2012, the label has a string of forward-thinking releases (both vinyl and digital-only) in the works, and you can expect to hear and see artists such as Kris Wadsworth, Marcin Czubala, Inxec, Tigerskin + Till Von Sein, Andreas Saag, Audio Soul Project and many others providing the soundtrack of the future: Stranjj style.